Social Media Marketing and Link Building

Intensive workshops provide necessary skills, tools needed to take search engine marketing to new level

Two of the many Search Engine Strategies (SES) Training Workshops throughout 2008 will take place Thursday, February 7, at the Hilton San Francisco from 8 a.m. to 5 p.m. These workshops give attendees a leg up on the practices, applications, and hands-on exposure needed to become -- and remain -- a top performer in the search engine marketing and search engine optimization fields. Those who sit in on these sessions will walk away with the knowledge and skills needed to be a successful search engine marketer and will be armed with the basics to jump-start a career in search marketing.

The SES Training Workshops will be led by Debra O'Neil-Mastaler, president of Alliance-Link, and Liana "Li" Evans, director of Internet marketing at KeyRelevance. Li Evans, leading "How to Effectively Use Social Media for Search Marketing Campaigns", will help beginners and experienced search marketers alike to understand more about using social media effectively. This session will show the entire realm of social media and how to use it effectively as part of a holistic marketing campaign. While many people think of Digg as the big player that they need to be working with, Digg is just one of many facets of social media. From social communities to photo sharing, blogging and forums, the Internet offers a world of opportunity waiting to be explored.

Debra O'Neil-Mastaler will spearhead "Link Building Tactics, Tools and & Techniques", which will help marketers understand and manage their link building campaigns by providing the knowledge to create a proven, practical and creative link marketing campaign. Attendees in this session will walk away understanding why they need certain links, how to find them, and how to effectively use links to promote brands and increase search engine rankings.

The SES Training Workshops take place in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions. Consultants, site designers, website owners, and in-house marketing professionals cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy.

The cost for a full day pass is $1,345. Seats are limited in order to provide personal training, so interested parties should register soon to ensure that spots are reserved.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.