Jennings Public Relations & Advertising (JPRA) recently generated $1 million in online sales leads using social media and viral public relations tactics for the Metropolitan, a new downtown Kansas City condo development.
According to Phillip Gesue, director of acquisitions and development of Time Equities, Inc., an online initiative was a critical component of the Metropolitan's overall marketing strategy. "We wanted to drive online traffic to the Web site and increase search engine rankings to ensure that potential buyers discovered the Metropolitan and all of its amenities," said Gesue.
JPRA, a public relations and social media firm, created a series of three campaigns with compelling human interest stories, featuring current condo residents and illustrated the luxuries of living and working downtown. Valerie Jennings, CEO and president of JPRA, explained that the success of the campaigns was a result of solid content, Web 2.0 technology and search engine optimization. "We researched the market and online community, listened to current and new buyers and created a series of stories. True social media is not about companies, it is about consumers. That is why this content resonated with prospective buyers," said Jennings.
Watch Jennings speak about the future of social media and viral PR: http://www.youtube.com/watch?v=ed2S_8Z4ET0 .
Results from the campaigns were measured via an online sales form, requesting how consumers found the Metropolitan's Web site or online press content. Most of the inquiries were for one and two bedroom condos ranging in price from $81,900 to $145,900. Currently, the campaigns are still generating sales leads for the luxury high-rise building.
Jennings Public Relations & Advertising is a traditional public relations and social media relations firm and is one of the first PR firms in the U.S. to generate B-to-B and B-to-C sales leads utilizing social media and viral PR tactics, via the Internet. By leveraging traditional public relations and dynamic Web 2.0 technology, the firm captures the attention of mainstream, virtual and industry-related press and prospects. For more information
Time Equities, Inc., based in New York City, is a full-service global real estate company. For more information
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3 comments:
Interesting how social media gave the offer a more personal expression that people could relate to.
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